By Capture the Moment Media
“How much does a video cost?” is the most common question we get. So, cost we’ve asked video creators to identify a video they like & let us know what they thought it would cost to produce. The only catch: IT’S NOT THEIR VIDEO (so all posts are merely an estimate by each video creator on what they thought a similar video might cost). Enjoy the series!
This explainer video for #Slack came into us as a reference video for a local Vancouver start-up. We had actually seen this video before and were familiar with the product and the company. We were able to break down the elements and create a relatable proposal for them based on the elements they liked most about this video.
Looking closer, viagra order you realise just how clever this video really is. The purpose of the video is to tell people about #Slack and how it can improve team communication. In this case, there the production studio actually chooses themselves to explain how this tool has improved their own company. The final video is a tool for both #Slack and the production studio behind it. It’s quite resourceful.
The heart of this video is the concept development and script. This was really well executed. The video is designed to feature the CEO of #Slack as well as key members of the Sandwich video team. A well-written script goes a long way in a scenario where there are no professional actors. Our estimate for concept development and script writing is $10,000. It likely involved a team of three to 5 people, and around two to three weeks to complete and receive approval.
This video is shown to take place in the Sandwich Video headquarters with the Sandwich video team as actors. If true, this would significantly reduce their talent and location costs, potentially to zero. We’d estimate this video took around three days to shoot.
Camera Crew: $8,000
Camera Kit, Lights, and Sound: $5,000
Hair, Makeup, and Craft Services: $3,000
Post Production: $9,000
Editing, animation, sound design, and colouring were all really well executed in this video. The most expensive of these elements will be animation. For music, there are three different songs for the video as well as some additional sound effects.
Sound Design: $1,000
Music Sourcing: $2,000
Total Cost: $35,000
An important tool in determining how much a video costs is looking into the team that created it. Experience, demand, and facilities all fall into play. Something we like about this video and the team behind it is that they are very clear in communicating the value of their work. As a mid-size, concept to finish, San Francisco-based production studio, they work with major brands and well-funded funded start-ups. Featuring their own production team in the video and using their own facilities was a smart and cost effective move, and mutually beneficial for both companies. Well done.
We like getting reference videos from our clients because it helps us gauge the kind of video they are looking for. From there, we can take some of those ideas and frame a similar proposal. We can then create two proposals for our clients, one with all the bells and whistles and one that’s more cost effective. Reference videos like this one for #Slack help us justify the hard costs of what our clients like in a video and break it down in a way that is more tangible.
Capture the Moment Media is a passionate group of film producers working in Vancouver and Victoria. Our greatest inspiration comes from collaborating with individuals and corporate clients with open minds and adventurous hearts–just like us. We believe clichés can ruin a great story, and no one wants their video to look like all the rest. Our goal is to create a finished product that communicates the essence of your story, honours its uniqueness and inspires the viewer to find out more. To us, that means promotional videos and commercials that capture the most distracted eyes, and films that give the play button a great workout.
Learn more about Capture the Moment Media at: