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How Much did that Video Cost? By Amir Azimi, Executive Producer

“How much does a video cost?” is the most common question we get. So, medications we’ve asked video creators to identify a video they like & let us know what they thought it would cost to produce. The only catch: IT’S NOT THEIR VIDEO (so all posts are merely an estimate by each video creator on what they thought a similar video might cost). Enjoy the series! 

So, how much did that video cost?

We started our company by making humanitarian documentaries and PSA’s, so this project really stood out to me.  It’s really interesting when there is a cause to be talked about; a lot of people step up and provide their talent and services.

“Tools of the Trade” is a PSA produced for the African Wildlife Foundation, which stars Jackie Chan and Spike the Rhino.  For those who don’t know, Spike the Rhino is a famous rhino who was a victim of poaching and was rescued.  He has been in several movies and television shows, even appearing in a Super bowl commercial.

Jackie Chan, like a lot of other celebs donates his time, face, and name to some great causes.  This PSA actually did not cost anything – well, barely anything.  I believe all of the production services were “in kind donations” made by the production and special effects companies.  Most likely the only direct expenses would have been for Jackie Chan’s transportation and lodging – and the transport of Spike.

However, we are going to assume that there were realistic expenses and give you the value of everything involved.  This is a very CGI heavy production and includes a wild animal and a celebrity – if this was a typical production, the rates could have been roughly as follows:

  • Scripting = $2500
  • Studio = $4000
  • Director = $10,000
  • Crew = $9,000
  • Camera Department = $5000
  • Package truck (Lighting / Grip) = $2500
  • Talent fees = $50,000
  • Talent Transport & rider = $15,000
  • Animal, Transport & wrangler = $17,000
  • Post Production = $8,000
  • CGI (this style is typically around $3,000/second) = $30,000
  • Sound Mix = $4500
  • Production fees, Pre-Production, Insurance and Licenses = $12,000

Total: $169,500

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