• February 12, 2013

    How do you develop trust and minimize risk? The Inbound Writer found that 61 percent “of consumers say they feel better about a company that delivers custom content” and claim they will be more likely to buy from such a company. One of the top three reasons that people follow brands on social media is for interesting […]

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  • February 11, 2013

    Making YouTube Part Of Your Marketing Strategy

    Making YouTube Part Of Your Marketing Strategy When it comes to building out social media strategies, one of the most underrated and commonly overlooked channels is YouTube. Many brands focus primarily on text and photos as the most easy-to-produce forms of content when thinking about how to fill their social channels. However, even if producing […]

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  • February 8, 2013

    How is video changing the way we tell stories on the web? Check out Pitch for It, more about a video pitching platform to garner investor support. It’s free for a limited time to upload your video pitch. 

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  • February 8, 2013

    Guest Bloggin’: Video for Small Businesses on www.CommPRO.biz

    Guest Bloggin’: Video for Small Businesses on www.CommPRO.biz Check out a guest post we did over on CommPRO.biz… an overview of how small businesses can be using video: “Online videos, as part of your marketing or branding strategy, are an effective way to showcase your brand, your staff, your products, your services, your business… whatever […]

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  • January 31, 2013

    Professionally-generated videos receive greater engagement & are more reliable for purchase decisions: http://www.invodo.com/html/2012/03/27/invodo-shares-insights-on-delivering-superior-shopping-experiences-via-video/ #whyvideo

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  • January 4, 2013

    75% of journalists and bloggers say they want video from PR pros

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  • December 24, 2012

    Native advertising, i.e. branded content, FTW

    Native advertising, i.e. branded content, FTW One of the ongoing discussions we face when producing video for brands is how many times the brand will be mentioned or shown. We need to get past this because, first & foremost, the content needs to stand alone: the brand needs to be providing content of value to […]

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  • November 2, 2012

    We surprised minor hockey league players in Toronto and Calgary by moving their weekend games to the big leagues. (Source: https://www.youtube.com/)

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  • October 29, 2012

    “…the best ads are actually more than ads – they’re excellent content driven by ideas” (Source: https://www.youtube.com/)

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  • October 19, 2012

    Now that’s how you give away preview movie tickets! Coke Zero challenged unsuspecting train passengers to unlock the 007 in them for their chance to win exclusive tickets for the new James Bond movie SKYFALL. However, viagra 40mg the tickets weren’t free. People had to go the extra mile and unlock their inner 007 in less […]

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