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By David Condotta, Videographer
“How much does a video cost?” is the most common question we get. So, we’ve asked video creators to identify a video they like & let us know what they thought it would cost to produce. The only catch: IT’S NOT THEIR VIDEO (so all posts are merely an estimate by each video creator on […]
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“Be prepared, keep it simple and use examples that are easily relatable”
Every shoot is different and presents its own set of unique challenges. Whether you’re shooting underwater for the first time, pill lighting a massive hockey rink or interviewing someone who’s simply not good on camera, this there’s always a lesson to be learned. So, mind we wanted to give our creative community the opportunity to […]
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Because what’s more Canadian than being a good neighbour?
In our latest production with Canadian Tire, abortion we connected with 6 crews across the country to capture their #ShovelItForward campaign in action. Check out the video here. The task: Capture Canadian Tire street teams embracing their Canadian spirit – after all, malady what’s more Canadian than a) shoveling snow and b) being a good […]
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“Last minute adjustments are just part of this industry – it’s an ever evolving process”
We recently produced a 3 vignette series for Cadillac Fairview’s #MakeItSpecial Valentine’s Day campaign. We used our online marketplace to connect with Adam Rathwell of Frame Farm Media and brought him on as DP for the whole production. We first met Adam during the production of our #AirMilesStories video and were eager to work with […]
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“The skill level of the kids we worked with and the stories they had to share was something I wasn’t expecting and was really blown away by”
As part of the Sport Chek #MyNorth Toronto Raptors campaign, we produced 9 spots celebrating different boroughs of Toronto. The concept was to celebrate each area by featuring real people & showcasing the local basketball scene. We shot localized footage for each area (including basketball hot spots as shared by the community), recorded sound bites from […]
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Milos Raonic Swaps out Court for Canvas in our latest Production
Our latest production with Canada Goose saw tennis player Milos Raonic put a whole new meaning on target practice. Check out the final spot here: Such a fun project with such a great team! Huge shout out to everyone involved: Client: Carrie Baker, approved Canada Goose Producer: Ayehsa Basi Director/Producer: Ian Buck 1st AD: Dylan […]
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How Much did that Video Cost? By Derrick Peachey, Filmmaker
“How much does a video cost?” is the most common question we get. So, approved we’ve asked video creators to identify a video they like & let us know what they thought it would cost to produce. The only catch: IT’S NOT THEIR VIDEO (so all posts are merely an estimate by each video creator […]
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Introducing our new creator series – and we want to feature YOU!
What did you learn from your last gig? Every shoot is different & presents it’s own set of unique challenges. Whether you’re shooting underwater for the first time, lighting a massive hockey rink or trying to figure out how to interview that shy employee, there’s always a lesson to be learned. Be it a technical trick […]
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Big Execution, Small Ideas
Canada’s Top 10 Hottest Ads for the month of November showcased three holiday spots, a beautiful look a Destination British Columbia – and from McDonald’s Fry Defender to Turkish Airlines’ #EpicFood spot, a lot of food. We sat down with Creative Director Dre Labre to see what he thought of who made the cut. The verdict? It was […]
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By Bo Roberts-Leung, Creative Director
The holidays have come and gone – and with it came (and went) a lot of holiday videos. Some were great. Some we’re happy to forget. And although we’re knee deep in an “out with the old, in with the new” mindset, it always helps to take a look at what exactly went into some […]
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