Tag Archives: Air Miles

November 20, 2015


Tis the season for holiday videos with #AIRMILESSECRETSANTA

Secret Santa anxiety anyone? Well fear no more. Our 3 part series for Air Miles explores the joys of awkward gift giving – and how to avoid it. An amazing cast of characters , an all-star crew & one very dreaded encounter with the Stir-Fry King of Manitoba later, here’s what this holiday-infused #setlife looked like: And […]

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October 16, 2014

humanize your brand

“You can have a really hard time figuring out the emotional connection between our brand and Canadians, and video really serves that purpose”

We recently sat down with Natasha Lasiuk, malady Associate Director of Markeing at Air Miles to discuss the strategy behind their latest #AirMilesStories video. “We’re constantly trying to find new ways to communicate what the value of a mile actually is, page ” Natasha said. As a predominantly virtual brand, there it can be challenging […]

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