Tag Archives: content marketing

December 7, 2015

Job Altert

NOTCH IS LOOKING FOR A COMMUNITY MANAGER

#JOBALERT COMMUNITY MANAGER – TORONTO ABOUT NOTCH VIDEO: Notch Video is a growing Toronto-based video production company built from the ground up to deliver creative, cost-effective solutions for scalable content. Notch provides full-service video production – from strategy & creative to production & distribution – for our clients including Tim Hortons, Canadian Tire, Sport Chek, […]

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November 20, 2015

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Tis the season for holiday videos with #AIRMILESSECRETSANTA

Secret Santa anxiety anyone? Well fear no more. Our 3 part series for Air Miles explores the joys of awkward gift giving – and how to avoid it. An amazing cast of characters , an all-star crew & one very dreaded encounter with the Stir-Fry King of Manitoba later, here’s what this holiday-infused #setlife looked like: And […]

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October 1, 2015

How Much (8)

By Capture the Moment Media

“How much does a video cost?” is the most common question we get. So, cost we’ve asked video creators to identify a video they like & let us know what they thought it would cost to produce. The only catch: IT’S NOT THEIR VIDEO (so all posts are merely an estimate by each video creator […]

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March 2, 2015

Ian's pick 1

What we’re watching – February 2015

Newscred recently shared “the 10 most important YouTube videos of all time” – and it’s an amazing look at how the platform has developed and changed based on some key spots. From ‘Me at the Zoo’ – which signified the idea that there’s a desire for real, authentic content – to “Sunglass Catch” sparking an […]

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November 24, 2014

Brand voice

“It’s not just that consumers know what to expect, but that they come to anticipate your voice”

In 2012 Dollar Shave Club broke into the online video space with their “Our Blades Are F***ing Great” spot. It was cheap and cheerful – and people went absolutely crazy over it. Why? It was funny. It was unexpected. It was the perfect example of a brand finding their own voice and using video to […]

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November 18, 2014

sell your message 1

“The video market is massive – so you want to do anything & everything you can to stand out.”

…but how do you do that? 4K Film Production‘s Aaron Bernakevitch discusses the variety of unique tools filmmakers have at their fingertips in order to get their video to stand out – and how businesses can leverage these to sell their message and ultimately, their brand:  

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October 20, 2014

is your content working 2

Creators Talking to Creators: Video Metrics

Online video continues to work as a widely used tool to effectively engage and educate an audience, health showcase your brand culture and build your brand identity. Aka, doctor video can a do a lot for your business – but with so much potential riding on this medium, page it’s essential to know if (and […]

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October 16, 2014

humanize your brand

“You can have a really hard time figuring out the emotional connection between our brand and Canadians, and video really serves that purpose”

We recently sat down with Natasha Lasiuk, malady Associate Director of Markeing at Air Miles to discuss the strategy behind their latest #AirMilesStories video. “We’re constantly trying to find new ways to communicate what the value of a mile actually is, page ” Natasha said. As a predominantly virtual brand, there it can be challenging […]

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September 18, 2014

CSI build a community

“There’s immediacy with video storytelling, there’s personality, and quite simply, there’s a lot of fun” – Why Video works for B2B

There’s a huge opportunity with video to reach a wide audience through one piece of content. But regardless of this – people still want to feel like they’re engaging with custom content; content that’s speaking to them specifically. We sat down with IT editorial director Shane Schick to chat through the idea of tailored video […]

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September 9, 2014

cover know your purpose

Content Strategy Insights: Connect with your Audience

Everyone is hooked on the idea of creating their own viral hit – but it shouldn’t be simply about racking in the views or becoming that go-to example of branded content. We sat down with Erin Bury to discuss the crowded online space and how video can help you break through this – but it’s not […]

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