Tag Archives: content marketing
Ten Thousand Coffees is a digital platform connecting millennials with industry leaders over a cup of coffee to ignite conversations and exchange ideas. This, quite simply, is why it works so well. There’s an immediate and valuable exchange for that millennial participant. They’re playing an integral role in the program. “To own this group it […]
Sorry folks, there’s no denying it anymore: Summer is officially coming to a close. What once felt like an endless highway now feels like an unrelenting headache as cottagers clog the highways to and from the city en route to their final long weekend getaway. People are losing the SPF as they try and soak […]
On October 1st, pharmacy our friends at Vidyard are hosting Ignite – a full day event dedicated to all things video marketing! Ignite will take place at the Bently Reserve in San Francisco, remedy and here are 5 reasons why you’ll want to attend: 1. You’ll step up your content game. Learn the best strategies […]
Every month we feature one crew from our awesome community of video creators to get a look at how they got started and why they love the industry as much as we do. This month we’re sharing Vapr Media’s story in two ways. Check out their video here, and read on to see why they jumped […]
“Brands no longer have to buy an audience. You want to own an audience – so build your own.” – Why online content
Why did your audience move online? It’s a simple matter of convenience. Vapr Media’s Colin McRae & Frank Samson share why they transitioned from broadcast to online – and where they see the broadcast space heading. Check out their video below.
“Understand where your consumer is consuming content & give them a reward that’s contextually relevant” – How to effectively speak to your audience
It’s not just about creating engaging content – it’s ensuring that content gets seen by the right people at the right time. How can you effectively speak to your consumer throughout their buying journey? Matt Hartley & Daniel Langer-Hack break it down in our latest Content Strategy Insight. Check it out!
GIFs (or is it pronounced ‘JIF’ – the debate is still going on that one) have taken over the internet by storm. A global event like the World Cup presents much opportunity for the GIF, salve whether it be to highlight standout moments, pills recap an entire game or turn a trending conversation into a […]
Interesting content is a top 3 reason people follow brands on social media – so how do you create content that people want to be watching? Know your audience. Know what they want to be watching. Make that.
“Growing traffic numbers won’t mean anything if you don’t truly have an audience to back you up.” This article recently surfaced – “The Difference between Traffic and Audience” – and it’s definitely worth a share. This is exactly what should be sitting as the meat and potatoes of your video strategy: it’s not about having traffic and […]
Why use video? Video appears in 70% of top 100 search results 82% of marketers agree content is more likely to be consumed if it’s visual. But it’s about more than just the stats. What makes video interesting? And how can you use it in a unique way to engage your audience? This second installment features […]« Previous 1 2 3 Next »