Tag Archives: content marketing

September 3, 2014

Create an Exchange 3 ed

Content Strategy Insights: Reaching your Millennial Audience

Ten Thousand Coffees is a digital platform connecting millennials with industry leaders over a cup of coffee to ignite conversations and exchange ideas. This, quite simply, is why it works so well. There’s an immediate and valuable exchange for that millennial participant. They’re playing an integral role in the program. “To own this group it […]

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August 28, 2014

cover back to school

Brands are Heading Back-to-School

Sorry folks, there’s no denying it anymore: Summer is officially coming to a close. What once felt like an endless highway now feels like an unrelenting headache as cottagers clog the highways to and from the city en route to their final long weekend getaway. People are losing the SPF as they try and soak […]

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August 13, 2014

ignite

Vidyard is hosting an awesome event – early bird tickets on sale until August 15th!

On October 1st, pharmacy our friends at Vidyard are hosting Ignite – a full day event dedicated to all things video marketing! Ignite will take place at the Bently Reserve in San Francisco, remedy and here are 5 reasons why you’ll want to attend: 1. You’ll step up your content game. Learn the best strategies […]

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July 31, 2014

vapr feature crew image

“At the end of day, if it doesn’t resonate with people, you won’t get an audience.”

Every month we feature one crew from our awesome community of video creators to get a look at how they got started and why they love the industry as much as we do.  This month we’re sharing Vapr Media’s story in two ways. Check out their video here, and read on to see why they jumped […]

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July 29, 2014

own your audience

“Brands no longer have to buy an audience. You want to own an audience – so build your own.” – Why online content

Why did your audience move online? It’s a simple matter of convenience. Vapr Media’s Colin McRae & Frank Samson share why they transitioned from broadcast to online – and where they see the broadcast space heading. Check out their video below. 

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July 14, 2014

“Understand where your consumer is consuming content & give them a reward that’s contextually relevant” – How to effectively speak to your audience

It’s not just about creating engaging content – it’s ensuring that content gets seen by the right people at the right time. How can you effectively speak to your consumer throughout their buying journey? Matt Hartley & Daniel Langer-Hack break it down in our latest Content Strategy Insight. Check it out!

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July 11, 2014

When a Problem comes along, you must gif it

GIFs (or is it pronounced ‘JIF’ – the debate is still going on that one) have taken over the internet by storm. A global event like the World Cup presents much opportunity for the GIF, salve whether it be to highlight standout moments, pills recap an entire game or turn a trending conversation into a […]

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June 4, 2014

Content Strategy Insights: Know your Audience

Interesting content is a top 3 reason people follow brands on social media – so how do you create content that people want to be watching?  Know your audience. Know what they want to be watching. Make that. 

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May 30, 2014

“Growing traffic numbers won’t mean anything if you don’t truly have an audience to back you up.”

“Growing traffic numbers won’t mean anything if you don’t truly have an audience to back you up.” This article recently surfaced – “The Difference between Traffic and Audience” – and it’s definitely worth a share. This is exactly what should be sitting as the meat and potatoes of your video strategy: it’s not about having traffic and […]

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March 25, 2014

Content Strategy Insights: Video & Content @ Dx3 Canada

Why use video? Video appears in 70% of top 100 search results  82% of marketers agree content is more likely to be consumed if it’s visual.  But it’s about more than just the stats. What makes video interesting? And how can you use it in a unique way to engage your audience? This second installment features […]

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