Tag Archives: content marketing

March 10, 2014

Interesting content is a top 3 reason people follow brands on social media

So what makes interesting content? The answer? Visual content. http://www.contentplus.co.uk/marketing-resources/infographics/anatomy-of-content-marketing/#sthash.vHicWjkp.dpuf Articles with images get 94% more views than those without. Furthermore, stomach posts with video attract 3x more inbound links than plain text posts. Aka… Visual content = interesting content Interesting content = a solid social following And a solid social following equals a whole […]

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March 6, 2014

Introducing our new video series: Content Strategy Insights

Why use video? ? of all online traffic is spent watching video. 52% of marketers worldwide name video as the type of content with the best ROI   But it’s about more than just the stats. What makes video interesting? And how can you use it in a unique way to engage your audience? In this […]

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November 8, 2013

It’s all about content, content & more content

In order to effectively put content marketing into play, price first consider what your goals are in doing so. A recent webinar with Brightcove shared the research results outlining the leading reasons for practicing content marketing were: brand awareness, lead generation and customer acquisition. Thought leadership and engagement were next in line. There isn’t necessarily […]

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October 17, 2013

Adidas “Jumps” on board with an effective content strategy

Solid example of a brand highlighting a key product feature & effectively creating an activation around it – and using video to share that story

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September 3, 2013

Kevin Spacey gives a Lesson in Corporate Storytelling

In the above video, sildenafil Kevin Spacey speaks to the Netflix hit “House of Cards” and its unique distribution strategy – releasing all 13 episodes in the same day. The overwhelming success of the TV show indicates that this form of distribution can work – and is, recipe perhaps, seek what people prefer. As Mr. […]

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August 8, 2013

Is it Content Marketing or Clever Advertising? Many still view content marketing as the Old Spice-style viral campaigns that are fueled by traditional media.

Is it Content Marketing or Clever Advertising? Many still view content marketing as the Old Spice-style viral campaigns that are fueled by traditional media. This article looks at the difference between these two ideas – both of which are very different yet very valuable in their own way – and both of which can effectively […]

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June 11, 2013

“Vine and video content give consumers access to ‘exclusive’ matter, giving your brand or campaign greater longevity for no additional cost and very little legwork. It establishes a level of trust between retailer and consumer, showing shoppers that they are not being forced to buy. This platform is the perfect way to extend a campaign message beyond direct market messaging or a billboard tagline, and create a more dynamic and meaningful brand idea.”

“Vine and video content give consumers access to ‘exclusive’ matter, giving your brand or campaign greater longevity for no additional cost and very little legwork. It establishes a level of trust between retailer and consumer, showing shoppers that they are not being forced to buy. This platform is the perfect way to extend a campaign […]

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June 4, 2013

Video Traffic is driven by the content. You need a “trigger” – something that gives you and the audience a reason to talk

Video is one of the fastest growing marketing tactics, side effects making web pages 53 times more likely to rank first in organic searches if video is incorporated..   However, sickness it’s not just about having video. Knowing how the audience wants to receive information(and knowing what information they’re looking to get) is a vital […]

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May 27, 2013

“…The campaign is not only hilarious and brilliantly executed, but it also focuses on one of the main components of inbound marketing: content. This content — online and offline — is aligned perfectly with the show’s target audience.”

The cult classic “Arrested Development” is returning for one final season – but its staying off the TV screens and making itself available only on Netflix. Therefore, cure it had to get pretty creative in marketing this fact and ensuring their audience knew had to find them. And creative they got. First and foremost, pilule […]

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