Tag Archives: content

December 7, 2015

Job Altert


#JOBALERT COMMUNITY MANAGER – TORONTO ABOUT NOTCH VIDEO: Notch Video is a growing Toronto-based video production company built from the ground up to deliver creative, cost-effective solutions for scalable content. Notch provides full-service video production – from strategy & creative to production & distribution – for our clients including Tim Hortons, Canadian Tire, Sport Chek, […]

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November 20, 2015


Tis the season for holiday videos with #AIRMILESSECRETSANTA

Secret Santa anxiety anyone? Well fear no more. Our 3 part series for Air Miles explores the joys of awkward gift giving – and how to avoid it. An amazing cast of characters , an all-star crew & one very dreaded encounter with the Stir-Fry King of Manitoba later, here’s what this holiday-infused #setlife looked like: And […]

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March 2, 2015

Ian's pick 1

What we’re watching – February 2015

Newscred recently shared “the 10 most important YouTube videos of all time” – and it’s an amazing look at how the platform has developed and changed based on some key spots. From ‘Me at the Zoo’ – which signified the idea that there’s a desire for real, authentic content – to “Sunglass Catch” sparking an […]

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September 3, 2014

Create an Exchange 3 ed

Content Strategy Insights: Reaching your Millennial Audience

Ten Thousand Coffees is a digital platform connecting millennials with industry leaders over a cup of coffee to ignite conversations and exchange ideas. This, quite simply, is why it works so well. There’s an immediate and valuable exchange for that millennial participant. They’re playing an integral role in the program. “To own this group it […]

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August 28, 2014

cover back to school

Brands are Heading Back-to-School

Sorry folks, there’s no denying it anymore: Summer is officially coming to a close. What once felt like an endless highway now feels like an unrelenting headache as cottagers clog the highways to and from the city en route to their final long weekend getaway. People are losing the SPF as they try and soak […]

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August 13, 2014


Vidyard is hosting an awesome event – early bird tickets on sale until August 15th!

On October 1st, pharmacy our friends at Vidyard are hosting Ignite – a full day event dedicated to all things video marketing! Ignite will take place at the Bently Reserve in San Francisco, remedy and here are 5 reasons why you’ll want to attend: 1. You’ll step up your content game. Learn the best strategies […]

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August 7, 2014


“By first deciding what your objectives are, you can then find the right tools to tell your story”

Video is a beautiful way to tell a story – but as Black Box Productions’ Josh Usheroff says, “the most important thing to establish is: what is the objective of your video?” Then you can figure out how to best use it to share your story.   Josh Usheroff is a Producer & Cinematographer at […]

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August 6, 2014

Mike Earn their attention

“If you’re not entertaining people, then you’re boring them, and you’re wasting everybody’s time” – how to reach an audience

Mike Lipkin makes a living out of inspiring others. “To the vast majority of people, shop a motivational speaker is someone who stands up and rants and tries to get you motivated with clichés and platitudes, page ” Mike says. That isn’t how he chooses to operate. Instead, generic he shares stories. “My stories are […]

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July 31, 2014

vapr feature crew image

“At the end of day, if it doesn’t resonate with people, you won’t get an audience.”

Every month we feature one crew from our awesome community of video creators to get a look at how they got started and why they love the industry as much as we do.  This month we’re sharing Vapr Media’s story in two ways. Check out their video here, and read on to see why they jumped […]

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July 29, 2014

own your audience

“Brands no longer have to buy an audience. You want to own an audience – so build your own.” – Why online content

Why did your audience move online? It’s a simple matter of convenience. Vapr Media’s Colin McRae & Frank Samson share why they transitioned from broadcast to online – and where they see the broadcast space heading. Check out their video below. 

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