Tag Archives: video content

November 20, 2015


Tis the season for holiday videos with #AIRMILESSECRETSANTA

Secret Santa anxiety anyone? Well fear no more. Our 3 part series for Air Miles explores the joys of awkward gift giving – and how to avoid it. An amazing cast of characters , an all-star crew & one very dreaded encounter with the Stir-Fry King of Manitoba later, here’s what this holiday-infused #setlife looked like: And […]

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March 2, 2015

Ian's pick 1

What we’re watching – February 2015

Newscred recently shared “the 10 most important YouTube videos of all time” – and it’s an amazing look at how the platform has developed and changed based on some key spots. From ‘Me at the Zoo’ – which signified the idea that there’s a desire for real, authentic content – to “Sunglass Catch” sparking an […]

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February 25, 2015

how much (1)

By David Condotta, Videographer

“How much does a video cost?” is the most common question we get. So, we’ve asked video creators to identify a video they like & let us know what they thought it would cost to produce. The only catch: IT’S NOT THEIR VIDEO (so all posts are merely an estimate by each video creator on […]

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October 20, 2014

is your content working 2

Creators Talking to Creators: Video Metrics

Online video continues to work as a widely used tool to effectively engage and educate an audience, health showcase your brand culture and build your brand identity. Aka, doctor video can a do a lot for your business – but with so much potential riding on this medium, page it’s essential to know if (and […]

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October 16, 2014

humanize your brand

“You can have a really hard time figuring out the emotional connection between our brand and Canadians, and video really serves that purpose”

We recently sat down with Natasha Lasiuk, malady Associate Director of Markeing at Air Miles to discuss the strategy behind their latest #AirMilesStories video. “We’re constantly trying to find new ways to communicate what the value of a mile actually is, page ” Natasha said. As a predominantly virtual brand, there it can be challenging […]

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September 24, 2014

Cover Future Proof your message

“Video allows you to have a long-term impact with a relatively short investment”

The tech industry can be an overwhelming one to navigate – so Tech Journalist Marc Saltzman describes his role as a way to demystify the industry as much as possible. As a critic, approved he shares with consumers what may or may not be worth investing in, and views video as a powerful way to […]

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September 18, 2014

CSI build a community

“There’s immediacy with video storytelling, there’s personality, and quite simply, there’s a lot of fun” – Why Video works for B2B

There’s a huge opportunity with video to reach a wide audience through one piece of content. But regardless of this – people still want to feel like they’re engaging with custom content; content that’s speaking to them specifically. We sat down with IT editorial director Shane Schick to chat through the idea of tailored video […]

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September 9, 2014

cover know your purpose

Content Strategy Insights: Connect with your Audience

Everyone is hooked on the idea of creating their own viral hit – but it shouldn’t be simply about racking in the views or becoming that go-to example of branded content. We sat down with Erin Bury to discuss the crowded online space and how video can help you break through this – but it’s not […]

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August 7, 2014


“By first deciding what your objectives are, you can then find the right tools to tell your story”

Video is a beautiful way to tell a story – but as Black Box Productions’ Josh Usheroff says, “the most important thing to establish is: what is the objective of your video?” Then you can figure out how to best use it to share your story.   Josh Usheroff is a Producer & Cinematographer at […]

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July 31, 2014

vapr feature crew image

“At the end of day, if it doesn’t resonate with people, you won’t get an audience.”

Every month we feature one crew from our awesome community of video creators to get a look at how they got started and why they love the industry as much as we do.  This month we’re sharing Vapr Media’s story in two ways. Check out their video here, and read on to see why they jumped […]

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