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Toronto Blue Jays’ Father’s Day Surprise: Case Study

For Father’s Day, Sport Chek asked us to come up with an innovative idea that would get noticed – and produce it within a week. But with our network of creators, we knew we could find the right person to deliver on the concept just as we presented it to the client.

Our idea? Reunite a handful of notable Blue Jays players with their fathers for a game of catch. After all, every major leaguer started out playing catch with dad in the front yard. So we embraced this idea, and strove to create an unforgettable moment for the players, their fathers, and the audience.

The aim of the campaign was to:

  • Drive brand awareness for Sport Chek around the Father’s Day sales period
  • Inspire Canadians to get outside and play a game of catch of their own

With an objective of securing more than 350,000 YouTube views, the video blew past these targets and received more than 675,000 online views. Additionally, the client was so happy with the spot it was re-cut to appear on TV, airing on national broadcasts during each of the three Father’s Day weekend Blue Jays games.

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